ZIOZIA ACC BRAND DESIGN

PROJECT : ZIOZIA(Men’s wear brand) accessory line concept design
DESIGNER : SOOYOUNG PARK

Morsecode is classic and old but the first digital way of communication. Used Morsecode as a brand concept icon to imply the main philosophy of ZIOZIA to communicate with customers and applied analog and classic taste which are the origin of brand at the same time.

모스부호는 클래식한 최초의 전자 통신 수단이라고 할 수 있다. 브랜드의 소비자들과 충분한 소통을 하고자 하는 ZIOZIA 브랜드의 모토를 최대한 반영하기 위해 그들의 악세사리 라인의 전체적인 테마를 모스부호에서 착안하여 제안하였다.

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