PROJECT : Concept and design suggestion of ECO campaign
CLIENT : OLZEN(British casual brand)
DESIGNER : SOOYOUNG PARK
CLIENT : OLZEN(British casual brand)
DESIGNER : SOOYOUNG PARK
Suggested ‘Mr.Green’ and ‘City gardening’ for ECO campaign.
Mr Green was a nickname of the French botanist and artist, Patrick Blanc who came up with the vertical gardening which is the best way to decorate city with plants.
올젠 브랜드의 ECO 테마 캠페인 주제를 'Mr.Green' 으로 제안함. Mr.Green 은 프랑스의 식물학자이자 예술가인 Patrick Blanc 의 닉네임으로 도시에 가장 최적화된 Vertical gardening 을 개발하고 다양한 방식의 플렌테리어를 제안하기도 하였다.
